Branding and packaging solution for a car cleaning product line. The labels must be able to be applied to various size containers. Car Cleen products are used in garages not by the end consumer.
The logo is designed with lowercase type to reflect the personality of the company. The logo mark is meant to be a dash light that would allow the driver that it is time to visit Car Cleen. The concept behind the labels is to make them different colors to make it easier to find the product without reading the label.